In order to grow its six markets, OurShopee recognised that a one-sizefits- all strategy will work as each market is the same in terms of language, user behaviour, purchasing power, logistics and payment infrastructure. “If you launch an app, you can get some orders, but to build up you really need to run locally,” he said and added that the team in each market runs its own marketing campaigns and hires local brand ambassadors.
The UAE, being the trailblazer of e-commerce, pulls the general growth of the region to a CAGR of 11 percent. In the Middle East and Africa (MEA) the mobile wallets outperform bank accounts. With more than 445 million mobile money wallets there are 1.5 times more mobile savvy customers and 286 million bank account holders. This is further nurtured by government initiatives to make mobile payment more secure. The fastest growing segment of e-commerce is e-groceries. People love their fresh food delivered directly to their doors.
Among OurShopee’s regional competitors are Amazon, Noon, Awok as well as other local platforms. Dr. Shanith said the First E-Fulfilment centre in Saudi will start operating in Jeddah by July 2020, and will gradually expand to all regions including Riyadh and Dammam. “We will be looking into the grocery segment as the e-groceries market is currently worth $200 million in the GCC and Egypt, accounting for less than 1 per cent of the e-commerce market and so there is room for rapid growth, added Dr Shanith. Among OurShopee’s regional competitors are Amazon, Noon, Awok as well as other local platforms. Dr. Shanith said the First E-Fulfilment centre in Saudi will start operating in Jeddah by July 2020, and will gradually expand to all regions including Riyadh and Dammam. “We will be looking into the grocery segment as the e-groceries market is currently worth $200 million in the GCC and Egypt, accounting for less than 1 per cent of the e-commerce market and so there is room for rapid growth, added Dr Shanith.
Emerging Online Shopping Store in UAE
In order to grow its six markets, OurShopee recognised that a one-sizefits- all strategy will work as each market is the same in terms of language, user behaviour, purchasing power, logistics and payment infrastructure. “If you launch an app, you can get some orders, but to build up you really need to run locally,” he said and added that the team in each market runs its own marketing campaigns and hires local brand ambassadors.
The UAE, being the trailblazer of e-commerce, pulls the general growth of the region to a CAGR of 11 percent. In the Middle East and Africa (MEA) the mobile wallets outperform bank accounts. With more than 445 million mobile money wallets there are 1.5 times more mobile savvy customers and 286 million bank account holders. This is further nurtured by government initiatives to make mobile payment more secure. The fastest growing segment of e-commerce is e-groceries. People love their fresh food delivered directly to their doors.
The Middle East e-commerce market is poised to reach $69 billion in 2021 with the Gulf Cooperation Council (GCC) region being the powerhouse driving this growth. Joining the growth bandwagon is Dubai-based e-commerce firm OurShopee, part of the DRS Holdings group, with an ambitious plan to spread its footprint across the region with diversified offerings. “Ourshopee is an emerging trusted online shopping website in the UAE. We are leading in e-shopping with a wide range of customers across the UAE and have a huge collection of various products so customers can make earth’s biggest selection,” said Dr. Shanith Mangalat, Founder and CEO OurShopee.
We believe that there should be a lot more growth potential in the GCC, so we should focus our effort and resources in this region. Whereas the e-commerce industry in UAE is more mature, Saudi Arabia markets have still great opportunity
Dr. Shanith Mangalat
“Our priority is to grow the market share. We will make sure that we strengthen our position. We want to make sure that we grow faster than others. I think that’s most important,” Dr. Shanith Added. Dr Shanith said: “We believe that there should be a lot more growth potential in the GCC, so we should focus our effort and resources in this region. Whereas the e-commerce industry in UAE is more mature, Saudi Arabia markets have still great opportunity.”
Among OurShopee’s regional competitors are Amazon, Noon, Awok as well as other local platforms. Dr. Shanith said the First E-Fulfilment centre in Saudi will start operating in Jeddah by July 2020, and will gradually expand to all regions including Riyadh and Dammam. “We will be looking into the grocery segment as the e-groceries market is currently worth $200 million in the GCC and Egypt, accounting for less than 1 per cent of the e-commerce market and so there is room for rapid growth, added Dr Shanith. Among OurShopee’s regional competitors are Amazon, Noon, Awok as well as other local platforms. Dr. Shanith said the First E-Fulfilment centre in Saudi will start operating in Jeddah by July 2020, and will gradually expand to all regions including Riyadh and Dammam. “We will be looking into the grocery segment as the e-groceries market is currently worth $200 million in the GCC and Egypt, accounting for less than 1 per cent of the e-commerce market and so there is room for rapid growth, added Dr Shanith.
Emerging Online Shopping Store in UAE
In order to grow its six markets, OurShopee recognised that a one-sizefits- all strategy will work as each market is the same in terms of language, user behaviour, purchasing power, logistics and payment infrastructure. “If you launch an app, you can get some orders, but to build up you really need to run locally,” he said and added that the team in each market runs its own marketing campaigns and hires local brand ambassadors.
The UAE, being the trailblazer of e-commerce, pulls the general growth of the region to a CAGR of 11 percent. In the Middle East and Africa (MEA) the mobile wallets outperform bank accounts. With more than 445 million mobile money wallets there are 1.5 times more mobile savvy customers and 286 million bank account holders. This is further nurtured by government initiatives to make mobile payment more secure. The fastest growing segment of e-commerce is e-groceries. People love their fresh food delivered directly to their doors.
