Lemonade Fashion increases its pre-seed investment

The Lebanese-American online peer-to-peer (P2P) fashion market, Lemonade Fashion, has raised a preseed investment with Draper University Ventures in San Francisco. Now based in the United States, the startup was initially founded in 2018 in Lebanon by Arthur Bizdikian. The platform connects buyers with designers, allowing users to browse a wide variety of designer outfits and order personalized items.

“Fashion will experience dramatic changes in a post-Covid-19 era, and the share of online shopping will grow rapidly. This will require solid platforms and technologies, but also a better understanding of the new market evolution, ”said Arthur Bizdikian, cofounder and CEO of Lemonade Fashion. “In this new world, trust will play an important role; customers want to know who made their clothes, if they fit them and if they have ever worn them. Durability, quality and price will greatly influence consumer behavior.“ Lemonade Fashion has more than 50 designers listed on its platform and is currently working on the development of its technical department in Yerevan.

Made-to-measure Marketplace, making Global, Designer fashion accessible.

The company intends to use the profits to develop its platform, improve the user experience, and expand its network of designers. “We are building a strong development team based in Armenia, and our main goal, along with meeting business requirements, is technical excellence. There are many differences between designers, and our number of designers is doubling roughly every 4-6 months, ”said Mohamad Baydoun, co-founder and CTO (CTO) at Lemonade fashion.